Baron Philippe de Rothschild Medoc
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In the late 18th century, Mayer Amschel Rothschild, a merchant in the Frankfurt ghetto, had five sons. In 1789, after initiating them into the art of business, he decided to send four of them to the four major European capitals of the time: Salomon to Vienna, Nathaniel to London, Carl to Naples and James to Paris, Amschel Junior remaining at his fatherโs side in Frankfurt. The Rothschild myth was ready to take wing. Coming from a close-knit family, the Rothschild brothers remained in constant touch and pioneered the art of exchanging information faster and more effectively than anyone else. It was those communication skills which enabled them to anticipate the far-reaching changes then sweeping through Europe. During the 19th century, bankers to Napoleonโs Europe and then the industrial era, builders of the modern economy, they spoke as equals to governments.